Qiaodan Sports company China is one of the top 5 sports wear company in china.
In 2009, Pragma delivered an integrated digital solution together with Browzwear & RTT to Qiaodan.
The solution started with 3d product creation for rapid product development through to using the created 3D contents for interactive personalization solution at retail.
Qiaodan came to us with the challenge of wanting to bring products to markets more rapidly & align with younger consumers whom they were targeting. They also wanted to re-brand themselves for this target consumers and wanted to know more about the preferences of this target group.
Our recommendation :-
Pragma designed a “zero distance to consumer” solutions for Qiaodan starting from rapid prototyping solution using Browzwear’s Vstitcher and working with RTT AG to design a Digital Retail Solution that enabled product personalization platform to 5 flagship stores of Qiaodan in China. We further designed an interactive window game using Kinect motion sensor to draw street traffic of consumers to interact with Qiaodan.
The solutions proved tremendously effective for Qiaodan to meet their objective and retail sales in the stores with these digital solutions increased 60% in it’s 1st quarter results. Since then Qiaodan have expanded plans to have the solutions in 30 stores across china.
Qiaodan was also able to understand the consumers trends from the analytics collected from the personalization platform and through rapid prototyping were able to introduce more frequently into store, new collections for the target group.