Adidas Interactive window shopping – O2O experience

A look into the future of shopping – like the Adidas NEO Interactive Window Display: An example of the integration of an online to offline store. There have been many interesting window display technology in the last year but this innovation by Adidas NEO clearly tops it all. With a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance of the model.
Additionally what is really cool is converting your smart phone into a shopping bag! Simply connect your phone to the installation and drag your selected items into a shopping bag that transfers the items to your phone with no app required! You are then ready to go ahead and purchase. Adidas makes shopping 24×7 a reality today!

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