Insights

Adidas Interactive window shopping – O2O experience

A look into the future of shopping – like the Adidas NEO Interactive Window Display: An example of the integration of an online to offline store. There have been many interesting window display technology in the last year but this innovation by Adidas NEO clearly tops it all. With a completely interactive in-window experience that lets customers flick through clothing racks, individual garments and play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance of the model.
Additionally what is really cool is converting your smart phone into a shopping bag! Simply connect your phone to the installation and drag your selected items into a shopping bag that transfers the items to your phone with no app required! You are then ready to go ahead and purchase. Adidas makes shopping 24×7 a reality today!

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Delivering end-to-end digital solutions in China

Qiaodan Sports company China is one of the top 5 sports wear company in china.

In 2009, Pragma delivered an integrated digital solution together with Browzwear & RTT to Qiaodan.

The solution started with 3d product creation for rapid product development through to using the created 3D contents for interactive personalization solution at retail.

Background :-

Qiaodan came to us with the challenge of wanting to bring products to markets more rapidly & align with younger consumers whom they were targeting. They also wanted to re-brand themselves for this target consumers and wanted to know more about the preferences of this target group.

Our recommendation :-

Pragma designed a “zero distance to consumer” solutions for Qiaodan starting from rapid prototyping solution using Browzwear’s Vstitcher and working with RTT AG to design a Digital Retail Solution that enabled product personalization platform to 5 flagship stores of Qiaodan in China. We further designed an interactive window game using Kinect motion sensor to draw street traffic of consumers to interact with Qiaodan.

The solutions proved tremendously effective for Qiaodan to meet their objective and retail sales in the stores with these digital solutions increased 60% in it’s 1st quarter results. Since then Qiaodan have expanded plans to have the solutions in 30 stores across china.

Qiaodan was also able to understand the consumers trends from the analytics collected from the personalization platform and through rapid prototyping were able to introduce more frequently into store, new collections for the target group.

Online Try-On, the comeback…

Online fitting rooms are making a comeback to retailers’ awareness.
@liatclark, from WIRED was at Fashion Decoded London and learned about the renewed interest of retailers in an online try-on offering, she has made an interesting observation of Browzwear’s relevance to those services.
How?
By enabling the 3D photorealistic garments as the visual content for the try-on services.
Since the garment’s 3D  visualization is already made earlier during the garment design and development process, and its high quality,  photorealistic and true to life, it only makes sense to use it as part of the shopping experience, integrated to any of the media used on/off line as well as try-on services. Indeed interesting observation!

“Interestingly it’s something that’s being developed on the designer side of the game. Earlier in the day at Decoded, WIRED UK Executive Editor Greg Williams presented Browzwear’s COO Avihay Feld, whose technology generates 3D photorealistic images for designers, to cut out steps in the manufacture and supply chain and speed up the process. It means a more sustainable future for fashion, where materials aren’t wasted but instead imagined digitally to view the drape of that material.”

And then, we were simply blushing when Lulu Guinness was describing Lotta in her session with Liz Bacelar. See the full post on WIRED.

” Later in the day, handbag designer Lulu Guinness told the audience it is exactly the kind of app she has been looking for and desperately wanted. It’s unsurprising, really, that in an industry all about the visuals, there is a growing demand for better virtual alternatives that would save time and money, and get the right product to the right client, faster.”